Thursday, December 16, 2010
Tuesday, December 7, 2010
Thursday, December 2, 2010
Sunday, November 28, 2010
Keepstream Tells the Story of Quiet Company's first Twitter Show
Saturday night, local power pop band, Quiet Company headlined their first ever Twitter show with Love at 20 (FREE download their new EP here) warming up the crowd of Austin Twitter users at the ND at 501 Studios. The ND's giant video screen to the right of the stage featured all tweets labeled with the hash tag, #QCatND. Besides the great music, the tweets got bawdy as Quiet Company, fans, and media bantered in 140 character bursts throughout the evening.
I decided to let the tweets tell the story using my favorite web content curation tool, Keepstream. Check out the collection below.
Here is a description of Keepstream tool from the company's blog:
"Keepstream gathers all your favorite content in one place – such as when you “Like” something on Facebook or YouTube, retweet something on Twitter, or just bookmark interesting links from the web! By using Keepstream, you can easily collect the best of the Internet and organize it by topics and events. Then most importantly, you can share your content collections any way you’d like – including the ability to embed them into a blog or website. Now it’s easier than ever to demonstrate your expertise on a subject, increase the engagement of your website audience, or simply discover and discuss the most interesting content.
Beyond just general use, Keepstream is particularly useful for bloggers, journalists, and content publishers. Pretty much anyone who creates online articles needs to engage their readers beyond just words. That means integrating video, photos, and social media – all sorts of relevant social content. A lot of content already exists out there that your audience is interested in! Keepstream helps you cull selections of the best content, and serve them to your readers. Essentially, we let you reuse the content that other people have created and make it a part of that article or webpage. This is interactive and social, it saves a ton of time, and this drives new readership and more active readers."
Friday, November 26, 2010
Monday, November 22, 2010
What the Heck is Movember? [Help Team Austin (and Me) Raise Money for Men's Health]
"Each year, Movember, the month formerly known as November, is responsible for the sprouting of thousands of Mo's (Australian slang for moustache, where the movement began) on men’s faces around the world, raising vital awareness and funds for men’s health, specifically for cancer affecting men. Men who grow moustaches for the month of Movember, called Mo Bros, become walking, talking billboards for the cause, raising awareness by prompting private and public conversation around the often ignored issue of men’s health.
Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by getting friends and family to donate to their Mo-growing efforts.
The rules are simple: register online at Movember.com and start the month of Movember clean-shaven, then grow a moustache for 30 days. Last year, 255,722 men and women across the globe raised $40 million (USD) - all through the power of the Mo."
~Movember Foundation 2010 website
Last year, when I began tracking local networking and giving opportunities for the small interactive agency I work for, the social networks were abuzz about a month-long charity event called Movember. I decided to check out what the event was about by attending an Austin Movember event much like the lunch Team Aus and Third Base are hosting today.
I was marginally involved and donated by purchasing a meal during the hours the restaurant agreed to share part of the proceeds with Team Aus. This year, cancer hit close to home as a close friend was diagnosed. Emotionally I felt helpless. Writing about it helped. Getting involved with Movember feels even better. Watch the video below to see Team Austin members talking about the experience.
Click HERE to visit my Movember Team Aus page and join in the fun, view my Mo progress in photos, read updates, find out about events (see calendar below) or donate. It's for a worthy cause that is only in it's fourth year. Locally we have nearly TRIPLED the membership over last year and raised over $17,000 so far. We would like to reach 250 Austin Mo Bros and Sistas.
Austin Movember events are being hosted by cool Austin venues like The Highball (my favorite MoVenue and host of the Gala Party), Uncorked Tasting Room and Third Base. The calendar below is active and additional events and locations will be added through the official December 9th Movember end date. Join us at one of the events below and find out why growing a Mo and hanging with all the Mo Bros and Sistas is such a good time.
Thursday, November 18, 2010
Why BTM Wants to Help You Cost-Effectively Use Digital
Why We Want to Help You Cost-Effectively Use Digital:
We already spent time and money testing various platforms for you.
Three years of research and use of various SaaS (Software as a Service) platforms has led us to our current software that allows us to pass on the most significant savings in the industry for going digital as well as an interactive reading interface that REQUIRES NO APP!!
Any publication we convert can be read on your laptop, desktop, iPad, iPhone, Smart phone, Kindle or any other device with a web browser, without installing additional software.
Mobile devices can still read PDFs, but they can be clunky, large files that take time to download and do not contain rich media or add additional REVENUE GENERATING options for your media buyers. We can help devise a strategy that fits your market best and connect you to local consumers. Our platform has the ability to interact with and share content or track page views, links clicked or customer geo-locations.
Let us convert your print literature into interactive digital publications that allow viewers with different devices, such as the Apple iPad/iPhone/iTouch or Google Android enabled smart-phones, to access your content without installing additional software. NO APP TO DOWNLOAD. It’s a mobile-browser flexible interface.
Open publication - Free publishing - More todo
We convert magazines, newspapers, brochures, catalogs, maps, event guides/programs or any PDF into an interactive e-reading experience with ALL the following included:
- customized branding with your company colors, logo and/or background within the e-reader
- unlimited hyperlinks with customized rollover messaging
- video/slideshows
- coupon clipping and basket or coupons can be shown on a mobile device for the discount
- download the PDF
- share by email, social media or online forum such as Digg, Reddit and more
- one-time fee option to brand the URL to your company/publication or free URL masking (URL masking not iPad supported)
- subscriber link for free and paid publications
- password-protection for your paid subscribers ABC supports digital editions/new rules posted May 2010
- defined number of pages can be previewed before subscription window pops up
- lead generation option to collect email before accessing content
- widgets (real-time Twitter, Facebook or RSS feeds)
- archive within e-reading interface
- table of contents links within the publication and the e-reading interface
- content links list
- advertiser list
- tabs and bookmarks
- posted on Austin Texas Digital Newsstand
- search
- crop and save tool
- toggle full screen easily
- help guide
- two ways to preview all pages with thumbnails
- easily embed cover and link on your website and/or email campaigns
- easily embed a mini flipbook linking to your digital edition (example on this page - flash only)
- Login to see your TRACKING – View and export reports for real-time statistics within a specified date range that include your mobile readers covering page views, average time spent on each page, which pages bookmarked, shared or emailed, and number of times downloaded or printed. These statistics are available by page level and issue level. You can track link click-throughs for your advertisers and content as well as track what content is being zoomed in upon using a powerful Zoom Point Overlay tool. You will know what content is most important to your readers!
- Google analytics are included in addition to the above tracking
Our software is constantly evolving to improve the quality and effectiveness of digital publishing for both the audience and the advertiser.
Call Leslie or Greg (or email us) today for your free demo!
Leslie: 512-853-9558 or 512-557-9641
Greg: 512-434-9975
Wednesday, November 17, 2010
Tuesday, November 9, 2010
Live music review: A few reasons why Fun Fun Fun Fest 2010 was the best yet
http://www.examiner.com/concerts-in-austin/live-music-review-a-few-reasons-why-funfunfun-fest-2010-was-the-best-yet-review
As much as we like South by Southwest and Austin City Limits Festivals, FunFunFun Fest has become our favorite local, Austin music festival. For the past two years, Examiner/Austin has covered the independent music festival at Waterloo Park and delighted in discovering new bands (a loftly goal that only this festival has successfully reached), great fan experience and most important, fantastic music. Some of our favorite acts include Weird Al Yankovic, Jean Grae, A-Trak, Yelle (shout out to Tolly Mosely and Rachel Silva), Deerhunter, Monotonix, P.O.S. and Devin the Dude...
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